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Summary of Recent Policy Developments at Amazon

Recently, Amazon has been frequently updating its global policies, with North American and European sites bearing the brunt of adjustments to the fee structure. The US site will see changes to sales commissions and logistics rates from January 15th, while the European site has correspondingly reduced commissions and FBA shipping fees for clothing items. Additionally, the Japanese site plans to implement logistics cost optimization measures on April 1st. In terms of compliance, the EU's Zero Deforestation Regulation has come into effect for large enterprises, requiring traceability for products such as beef and timber. Meanwhile, Japan is strengthening various certifications such as the Consumer Product Safety Law and the Electrical Appliance Safety Law, stipulating that products like baby toys and cycling helmets must be accompanied by certificates of compliance. It is worth noting that the Canadian and Brazilian sites have fully implemented KYC qualification reviews, and categories such as portable power banks and walkers will be removed from sale due to safety regulations by March 10th.

Zhengzhou Opens Its First Cross-border E-commerce International Dedicated Line

On January 8th, according to the Zhengzhou Industry and Information Technology Bureau in Henan Province, Zhengzhou's first international dedicated line for cross-border e-commerce has been officially launched, providing cross-border live streaming network services to Southeast Asian countries such as Singapore, Malaysia, Thailand, and Indonesia According to the announcement, the implementation of this infrastructure aims to address the technical bottlenecks that cross-border e-commerce enterprises have long faced, such as network congestion and IP drift. It is a key measure in Zhengzhou's efforts to build an integrated international communication support system for cross-border e-commerce According to analysis, with the rapid development of cross-border live streaming e-commerce platforms such as TikTok Shop and Temu, most enterprises rely on VPNs for overseas live streaming and cross-border business, often encountering issues such as screen stuttering and audio-video desynchronization, which affect user experience and conversion rates. A person in charge of a cross-border e-commerce enterprise in Zhengzhou stated in an interview that, in addition, IP address drift is prone to triggering platform risk control, and enterprises often face regulatory penalties both domestically and internationally.

TikTok Shop Full Managed Merchant Recruitment Service Plan Launched

Recently, TikTok Shop officially launched its recruitment plan for service agencies for the first quarter of 2026 for fully managed merchants. The recruitment period is from January 1, 2026, to March 31, 2026 (Beijing time). During the recruitment period, service agencies can receive cash incentives corresponding to different tiers if the fully managed merchants they successfully onboard through their exclusive merchant recruitment links meet the specified requirements for the number of new SPU (Standard Product Units) and active SPU. There are three tiers of incentives, which can be obtained cumulatively, with a maximum cash reward of up to RMB 1,000.

Cdiscount's 2026 Merchant Recruitment Plan Officially Launched

Cdiscount Marketplace officially launched its 2026 Merchant Recruitment Program on January 9th, aiming to attract Chinese sellers who wish to enter or further penetrate the French and European markets. As France's largest e-commerce platform, Cdiscount boasts a monthly traffic of over 17 million, annual sales of 2.6 billion euros, and 7 million loyal consumers. The platform will provide eligible sellers with a stable e-commerce environment, operational support, localized solutions, and a long-term development perspective, making it particularly suitable for mature sellers who prioritize compliant operations, overseas warehouse capabilities, and brand building. Meanwhile, the merchant recruitment team has also introduced a QR code for registration, helping sellers obtain registration guidance and information packages, and jointly exploring new cross-border opportunities in Europe.

Shopee increases seller commissions and raises shipping requirements

Recently, Shopee announced several policy updates for Marketplace sellers, Preferred sellers, and Shopee Mall sellers, covering adjustments to market commissions, revisions to the Delivery Time (DTS) rules, increased Fast Handover Rate (FHR) standards, and synchronous changes to the logistics and performance evaluation systems. The relevant policies will take effect in phases starting from February 2026, setting higher standards for sellers' cost structures and fulfillment requirements. According to Shopee's explanation, the commission policy only applies to Marketplace sellers, not to Shopee Mall or overseas sellers, and is an additional fee beyond the existing transaction and service fees. It is only charged for "completed orders", which are orders that have been paid, delivered, and confirmed as revenue by the seller, excluding canceled, refunded, or pre-ordered orders.