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Recently, the Shenzhen Municipal Bureau of Commerce announced that the "Tax Free Without Invoice" registration module of the Shenzhen Cross-border E-commerce Online Integrated Service Platform has been officially launched,

enabling full-process electronic operations. Cross-border e-commerce enterprises in Shenzhen are required to make an appointment for registration two natural days prior to the clearance of goods, with data confirmation available on T+2. It is important to note that sellers must handle the process on officially recognized platforms and avoid using other third-party channels.

On January 29th, Amazon Japan announced that the 2026 Spring Sale will undergo a comprehensive upgrade, adopting for the first time a format of two sales events, each lasting 168 hours, with an overall scale comparable to that of Prime Day. This promotion aims to precisely capture the peak periods of moving, school enrollment, and job entry in Japan during March and April, meeting the strong demand for furniture storage, office digital products, and other categories. This upgrade involves two major aspects: scale and exposure. Products will receive core traffic resources such as homepage recommendations and exclusive event pages. At the same time, sellers can apply for various activities such as Z-cost-effective (requiring a price reduction of more than 8% and payment of a basic fee), free price discounts/Prime exclusive discounts (requiring a discount of more than 5%), coupons (with a fee cap set from February 6th), and free point promotions.

Recently, Shenzhen Safu Commercial Co., Ltd., the company behind Zaful, a Chinese fast fashion benchmark brand that was once as famous as Shein, has been filed for bankruptcy liquidation. As a subsidiary of Crossborderlink, Zaful was once selected as one of the top 50 Chinese overseas brands by BRANDZ, with a peak monthly active user base of 17.79 million. However, in recent years, its operations have been under pressure. As of September 30, 2025, its net assets stood at -734.6889 million yuan. This time, a bankruptcy application was triggered due to a labor contract dispute. The court has appointed an administrator to advance the liquidation process, and Crossborderlink will lose control over it.

Recently, Amazon has been frequently updating its global policies, with North American and European sites bearing the brunt of adjustments to the fee structure. The US site will see changes to sales commissions and logistics rates from January 15th, while the European site has correspondingly reduced commissions and FBA shipping fees for clothing items. Additionally, the Japanese site plans to implement logistics cost optimization measures on April 1st. In terms of compliance, the EU's Zero Deforestation Regulation has come into effect for large enterprises, requiring traceability for products such as beef and timber. Meanwhile, Japan is strengthening various certifications such as the Consumer Product Safety Law and the Electrical Appliance Safety Law, stipulating that products like baby toys and cycling helmets must be accompanied by certificates of compliance. It is worth noting that the Canadian and Brazilian sites have fully implemented KYC qualification reviews, and categories such as portable power banks and walkers will be removed from sale due to safety regulations by March 10th.

Shenzhen is accelerating the reform of cross-border e-commerce tax compliance, focusing on addressing practical issues that sellers are concerned about, such as multi-store declaration, platform fee deduction, and invoice-free procurement. The reform measures include implementing the "registration system" for consolidated declaration and standardizing the disbursement of platform fees. Among them, the invoice-free tax exemption online registration function for the 9610 export mode is expected to be launched by the end of January. Enterprises can complete tax exemption registration with just one click by selecting the customs declaration number, significantly improving the efficiency of export tax rebates. This series of measures will make cross-border e-commerce tax operations more transparent and convenient.

Recently, TikTok Shop has launched the "One Business Sells Globally" project for cross-border self-operated (POP) merchants. Through a cross-regional workbench, merchants can achieve five core functions: global multi-store binding, rapid interconnection for store opening, unified global data viewing, cross-border sales and review interconnection, and customer message aggregation. Since the beginning of this year, TikTok Shop has been launched in more countries and markets around the world, and the multi-store, multi-market layout has become the choice of more merchants. The "One Business Sells Globally" project will help merchants move from single-store operation to global layout, coordinating multiple stores worldwide in a one-stop manner

Recently, AliExpress has partnered with the Guangzhou tax department to advance the pilot program of "no invoice exemption" for value-added tax on 9610 export goods under cross-border e-commerce. Now, we are seeking 100 initial pilot participants from platform merchants. This pilot aims to facilitate tax compliance for cross-border sellers. Participants must complete four steps: register with the Guangzhou single window, log in to the user management system to complete record information registration, complete enterprise customs filing, and fill out an information collection questionnaire. Upon successful completion of the pilot, this policy is expected to be extended to other cross-border e-commerce platforms such as Amazon and Wal Mart, bringing significant convenience to the industry

Recently, Amazon announced the launch of a new logistics solution, FBM Ship+, in Europe, offering cross-border sellers faster delivery commitments while maintaining the original delivery cost structure. The FBM Ship+ service currently covers five major European markets: France, Germany, Italy, Spain, and the United Kingdom. It is primarily targeted at sellers using Fulfillment by Merchant (FBM) and allows them to provide consumers with delivery commitments comparable to expedited shipping without using Fulfillment by Amazon (FBA).

Recently, according to Sensor Tower's latest report "E-commerce Apps and Brand Market Insights for the 2025 Shopping Season", Alibaba's cross-border e-commerce platform AliExpress saw a 181% month-on-month surge in app downloads in the Japanese market, making it the fastest-growing e-commerce app in Japan in 2025. Since launching its local recruitment program in August this year, the platform has attracted Chinese brands such as UWANT and ILIFE, as well as Japanese local brand CICIBELLA, with zero-cost, zero-annual-fee, and zero-deposit entry policies. It has also optimized logistics services to achieve the fastest 3-day delivery for local products.